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Super Bowl Ads 2010: Lots of Chips and Beer, Light On Gadgets

Did you blink during the Super Bowl commercial breaks? Too bad if you did, because it means you may have missed the anemic number of gadget or tech-related commercials worth talking about tomorrow at the water cooler. But! Megan Fox!

Megan Fox is an obvious choice, for obvious reasons (if she’s your thing): She had a Motoblur, and we’re a gadget blog! See? Obvious. Anyway, tweeting from a tub on her new phone, she pondered what would happen if she sent a picture of her bathing out to the world. Hijinks ensued, people were hurt, and even a gay couple somehow got distracted by the fox that is Megan Fox:

newVideoPlayer( {“type”:”video”,”player”:”http:\/\/www.youtube.com\/v\/qffDaLmDinw&hl=en&fs=1&fmt=22″,”customParams”:[],”width”:500,”height”:412,”ratio”:0.824,”flashData”:”",”embedName”:null,”objectId”:null,”noEmbed”:false,”source”:”youtube”} );

And such is the power of Fox that there were scenes that didn’t make the final cut.

Then there was Beyonce, fresh off her Grammy performance, performing again for Vizio. Surrounded by Internet memes and celebrities, Twitter and what appeared to be an army of automobile assembly line robots (hopefully not ones from Toyota), she sang and sold that company’s Via/Internet Apps technology. Think Internet on your HDTV, not because I say so or because that’s exactly what it is, but because that’s the message Vizio assaulted viewers with during the 60-second clip:

newVideoPlayer( {“type”:”video”,”player”:”http:\/\/www.youtube.com\/v\/cHxmRSYDazE&hl=en&fs=1&fmt=22″,”customParams”:[],”width”:500,”height”:412,”ratio”:0.824,”flashData”:”",”embedName”:null,”objectId”:null,”noEmbed”:false,”source”:”youtube”} );

Tough love was the story for Intel’s Jeffrey the Robot. The commercial was supposedly for Intel’s Core processor line, but I know the truth: Robot uprising. It 20 years’ time we can all look back at this commercial, when poor Jeffrey was snubbed For The Last Time by his human overlords:

newVideoPlayer( {“type”:”video”,”player”:”http:\/\/www.youtube.com\/v\/bbifmRBBN6Q&hl=en&fs=1&fmt=22″,”customParams”:[],”width”:500,”height”:412,”ratio”:0.824,”flashData”:”",”embedName”:null,”objectId”:null,”noEmbed”:false,”source”:”youtube”} );

Lastly, there’s one we actually covered yesterday. Google. Its poignant ad about a search-happy boy in love with a French girl aired yesterday, on the Internet, which is probably fitting. We’ll revisit it again here if you missed it tonight:

newVideoPlayer( {“type”:”video”,”player”:”http:\/\/www.youtube.com\/v\/nnsSUqgkDwU&hl=en&fs=1&fmt=22″,”customParams”:[],”width”:500,”height”:412,”ratio”:0.824,”flashData”:”",”embedName”:null,”objectId”:null,”noEmbed”:false,”source”:”youtube”} );
Sigh.

Personally, for me the ads were a bit stale this year. Even the Bud Light beer ads, which have made me laugh out loud on occasion in years past, felt a little tired. Betty White was a standout though, and there were back-to-back ads depicting grown men in their underwear. Possibly a first there. Also a first: Seeing a two-timing baby talk about eTrade while his “milk-a-holic” girl on the side blew up his shit over a webcam.

The one Bud Light ad I will give props to, however, was their Autotune bit. It’s a stretch including here on Gizmodo, but we have a history with that app (iPhone, anyone?), and we’ll take an opportunity here to thank Budweiser for hopefully killing the tech off for good with this Super Bowl ad:

newVideoPlayer( {“type”:”video”,”player”:”http:\/\/www.youtube.com\/v\/mXoPloew3bk&hl=en&fs=1&fmt=22″,”customParams”:[],”width”:500,”height”:412,”ratio”:0.824,”flashData”:”",”embedName”:null,”objectId”:null,”noEmbed”:false,”source”:”youtube”} );

OK, I admit it, I smiled a bit watching that a second time. Guilty.

The entire crop is over at YouTube in one convenient package (Fox’s is notably absent at the moment, although they appear to be updating throughout the night).

Motorola will ‘broaden the scope’ of Blur, sell a phone through Google this year

Earnings calls tend to be about as exciting as a stale piece of white bread, but every once in a while something juicy falls through — and morsels are filtering out of the earnings call that Motorola held this morning. Here are the biggies:

• We hope you like Blur, because it’s not going anywhere. CEO Sanjay Jha says that “the majority of our new smartphone [sic] this year will feature” the platform, and that it’ll “include enhancements to address the prosumer segment of the market.” They’re looking to rope in media (music, photos, and so on) the same way they did social networking, boost enterprise compatibility for white collar types that only have one phone, and improve network efficiency to ease up on battery drain. All good things, we reckon.
• Feature phones in Moto’s range will “meaningfully decline” as it heads toward planned profitability in the fourth quarter through higher-margin smartphones. Android isn’t the only game plan, though — it’ll continue to develop its ultra low-end handsets for emerging markets.
• Following the Nexus One’s lead, Jha said that it’ll launch “at least one direct-to-consumer device with Google.” That matches up nicely with a statement he made during our CES interview that “there will be multiple devices [launched through Google] and I think that we said ‘yes’ today that probably this next device is our device.”

All told, we have every reason to believe that this’ll be an exciting year for Moto fans — and that HTC needs to keep a close eye on these guys.

Motorola will ‘broaden the scope’ of Blur, sell a phone through Google this year originally appeared on Engadget on Thu, 28 Jan 2010 16:59:00 EST. Please see our terms for use of feeds.

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Clear WiMAX USB modem impressions

Clearwire (along with Sprint and Comcast, just to name a couple) has been fiercely expanding its WiMAX network across America for months on end now, and while select citizens in select cities have had access to the 4G superhighway for just over a year, we haven’t actually had the opportunity to find ourselves in one of those locations for any amount of time. Until recently, that is. The Clear 4G service was lit up in Las Vegas late last year, which gave the Engadget squad just enough time to scrounge up a gaggle of Motorola 4G USB sticks and really test out the network while at CES. Meanwhile, the North Carolinians among us were also able to test the boundaries of the 4G patches that have been setup here, and we’re finally ready to dish out a few opinions on the fourth generation of cellular data. Eager to know if it’s the best thing since sliced bread the invention of the MP3? Read on to find out.

Continue reading Clear WiMAX USB modem impressions

Clear WiMAX USB modem impressions originally appeared on Engadget on Thu, 28 Jan 2010 14:23:00 EST. Please see our terms for use of feeds.

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Motorola to work with Google to sell the next direct to consumer Android phone

In its Q4 2009 financial conference call with analysts, Motorola’s Co-CEO Sanjay Jha confirmed that Motorola will be bypassing the traditional telco route and working with Google to sell an Android handset directly to consumers, similar to HTC and the…

Motorola files another small profit in fourth quarter

Moto appears to be continuing its long, arduous road toward recovery on news of its financial results for the fourth quarter of ‘09 — or, at the very least, it’s not losing any ground. Overall, the company posted a meager profit of $142 million for the quarter on revenue of $5.723 billion, $14 million better than a quarter prior and a staggering $3.799 billion better than the same quarter a year ago. Breaking it down by division, Mobile Devices is still in the red, but not by terribly much — it did $1.8 billion in sales with an operating loss of $132 million, while Home and Networks Mobility (the guys responsible for wireless infrastructure and set-top boxes) made $91 million on sales of $2 billion. Some 12 million handsets were shipped in the quarter alongside 3.4 million set-tops; that marks a downtick of 1.4 million phones from the third quarter, but as the company shifts focus to smartphones, it makes sense that would happen to a certain extent — provided the company can keep margins high. The company expects to lose somewhere between 1 and 3 cents per share in the first quarter of 2010, so the recovery isn’t complete yet — but stemming the bleeding was an important first step.

Motorola files another small profit in fourth quarter originally appeared on Engadget on Thu, 28 Jan 2010 12:25:00 EST. Please see our terms for use of feeds.

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Moto CLIQ hacked to enable FM radio, easy listenin’ coming soon

We wouldn’t rate the ability to tune FM radio highly on our wishlist of missing features on Motorola’s CLIQ, but nonetheless an Android tweaker by the name of Eugene has figured out how to deliver it. The necessary receiving hardware for pulling down the Weekly Top 40 was actually there all the time, Eugene just needed some binary files — and to believe. Once he believed hard enough, clapped his hands, and copied over those files, presto he was groovin’. He hasn’t released a working version of his tweak to the world just yet, but we presume that will be coming soon enough.

Moto CLIQ hacked to enable FM radio, easy listenin’ coming soon originally appeared on Engadget on Thu, 28 Jan 2010 09:12:00 EST. Please see our terms for use of feeds.

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50 Android games demonstrated in one video — who says Android can’t game?

50 seems to be a pretty trendy number right now, what with Palm’s Pre Plus and Samsung’s i8910 HD both showing off the ability to run more than 49 concurrent processes. Joining that number party, albeit in a different fashion, is this video demonstrating 50 games running smooth as butter on a Motorola Droid handset. If you thought you had to have a Zune HD, iPod touch or one of them webOS thingies to get your mobile gaming on, maybe this will serve as a competent dissuader. See it after the break.

Continue reading 50 Android games demonstrated in one video — who says Android can’t game?

50 Android games demonstrated in one video — who says Android can’t game? originally appeared on Engadget on Thu, 28 Jan 2010 05:27:00 EST. Please see our terms for use of feeds.

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Motorola Zeppelin spotted hopping train to Barcelona?

First, a disclaimer: we’ve heard the “Zeppelin” name before, both from Motorola and from Palm before that — we have no idea why it keeps coming up, particularly given the obvious references to epic disasters. That said, mobil.cz is reporting that this rather shapely device is an all-new Motorola smartphone bearing Android and the Zeppelin name that’s scheduled for unveiling at MWC in Barcelona next month. It’s said to have touch-sensitive buttons below the display, a 5 megapixel cam, 3.2-inch HVGA display, GPS, and Blur, presumably (well, hopefully) based on Android 2.0 or 2.1. In other words, it won’t be the highest-end phone on the block, but it won’t be the lowest, either — and it could very well be the most stylish. If this is legit, we shouldn’t have too long before we find out.

Motorola Zeppelin spotted hopping train to Barcelona? originally appeared on Engadget on Wed, 27 Jan 2010 11:56:00 EST. Please see our terms for use of feeds.

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Is this the Motorola MOTOSPLIT?

Okay, we’re not anywhere close to 100 percent on this, but we just got a blurry screenshot of something we’re told is the Motorola MOTOSPLIT, a Snapdragon-powered Android set in the vein of the Droid with a totally wild split-horizontal sliding QWERTY keyboard. Yeah, we want one — it reminds us of the beloved Nokia 6820, although it’s much thinner. We’re told this thing is coming to AT&T in Q3, which makes sense; we’ve only pinned down three of Ma Bell’s five planned Android devices, and this would be a nice higher-end compliment to the Backflip. We’ll keep an eye out — and you let us know if you hear anything good, okay?

Update: Yes, we know it’s a render, sheesh. We have a bit of a history with Motorola and renders, you know.

Is this the Motorola MOTOSPLIT? originally appeared on Engadget on Mon, 25 Jan 2010 00:48:00 EST. Please see our terms for use of feeds.

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Motorola MOTOROI almost certainly bound for T-Mobile (thanks, FCC!)

We needed to independently connect and verify a few dots before sounding the alarm here, but sure enough, it looks like Cell Phone Signal has unearthed the best smoking gun yet suggesting Motorola’s MOTOROI — the phone formerly known as the Sholes Tablet — is destined for T-Mobile USA. The evidence comes in the form of an FCC filing, a Motorola device with ID IHDP56KC6, that’s certified for quadband EDGE plus T-Mobile-friendly 1700 / 2100MHz HSPA humming at a peak of 10.2Mbps down and 5.6Mbps up (not too shabby) with Bluetooth, WiFi, GPS, and magnetic compass. By and large, Moto managed to paint over revealing portions of spectrum analyzer screen shots that contained the product’s codename, but there are a couple they forgot to touch — and sure enough, the part they didn’t want you to see reads in part “SHOLES.”

So why are we so sure this is the keyboardless MOTOROI as opposed to an AWS-compliant form of the Droid / Milestone, which shared the Sholes name internally? The answer lies in the SAR report, which didn’t test the phone’s radiated power in both “slider up” and “slider down” configurations like we saw in the Droid’s documentation — there’s just one set of figures here. That, of course, means no slider, which in turn means no QWERTY, which ultimately means MOTOROI. Now if you’ll excuse us, we need to close fourteen sets of FCC filings, restart our computer, and grab a quick drink — but in the meantime, T-Mobile folks, take comfort in knowing that your Moto rollercoaster doesn’t start and end with the CLIQ. Don’t suppose this would be a March release, would it?

Motorola MOTOROI almost certainly bound for T-Mobile (thanks, FCC!) originally appeared on Engadget on Sun, 24 Jan 2010 11:01:00 EST. Please see our terms for use of feeds.

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