Why (and How) Apple Killed the $9.99 Ebook

Publishers joining Apple’s iBooks store are turning their back on Amazon and its vision of the flat $9.99 ebook. Apple forced the music industry to charge 99 cents per song, so why are they helping publishers set their own prices?

To screw Amazon.

The difference between Amazon and Apple is this: Amazon is very much in the ebook business to sell ebooks. They want you attached to their platform. That’s why the Kindle Reader is on both PC and iPhone, as well as the eponymous e-ink device. Ebooks are huge for them. They sell six ebooks for every 10 physical books. That’s why they want to own the market. Apple, on the other hand, sells content in order to sell hardware. The iTunes Store, the App Store and the brand-new iBooks Store exist so you’ll buy iPods, iPhones and iPads, which is where Apple really makes money. iTunes revenue is just a bonus, though an ever fatter one with the explosion of the App Store.

You can see that the two companies place far different values on the content they sell. A more illustrative example: Amazon has been selling books at a loss—paying $15 for a hardcover bestseller, only to turn around and sell it for $10 on the Kindle. Apple would never, ever sell content at a loss. They make a decent bit of change, but apps and music are really just a way to fill up your iPhone.

Do you remember three years ago, when Apple was battling with the record labels for control over (legal) digital music? Apple still owns 69 percent of the market and sell 1 out of every 4 songs, period—in other words, they owned the market, which deeply frightened the labels, who were afraid of losing control. Universal, the biggest label, flipped out, and even tried to build the anti-iTunes. That failed, so the music business bit the bullet (or the poison pill) and went DRM-free, not with Apple at first, but with Amazon. It became a (sorta) credible competitor to the iTunes monster, long enough to give the labels just enough extra negotiating power. When iTunes music downloads went DRM free, many of them—particularly hit singles—suddenly cost $1.29.

The situation is remarkably similar, except this time, Amazon’s wearing the market-maker pants. Some estimate Amazon’s share of the ebook market to be 90 percent, but I’ve heard from people in the publishing industry say it’s closer to 80 percent. But that’s nitpicking. At this moment, Amazon owns ebooks. The book publishers’ fears are the same as the record labels with iTunes: They’re paranoid about losing control over pricing, and their own digital destiny. They’re worried that books are being undervalued, and that once people have the mindset that the price of an ebook is $9.99, and not a penny more, they’re doomed. They needed an insurgent player: Apple.

Apple has advantages that Amazon didn’t have with music: Scale and technology. iTunes has just moved 3 billion iPhone apps. Apple’s sold over 250 million iPods. By contrast, Amazon’s sold an estimate 2.5-3 million Kindles since it debuted 2 years ago. Analysts predict Apple will sell twice as many iPads this year alone.

In terms of technology, e-Ink looks old and busted and slow next to the iPad’s bright, color display. (Even the fact that the written word is much easier to stare at for long periods of time when presented on e-ink won’t save the current Kindle.) An iPad can do more than books: Beautiful digital magazines, interactive textbooks, a dynamic newspaper. Oh, and it’s a computer that does video, apps, music. Amazon’s scrambling now to make a multitouch full color Kindle after betting on E-Ink, but that kind of development takes at least a year. Even if they churn out a full color reader that is somehow better than the iPad, it likely won’t matter: It would just be a very nice reader to iPad’s everything else, and it would be 9 months too late.

The print industry is swirling down the toilet, and apocalypse-era publishers minds’ dance with hallucinations of digital salvation via iTunes for print. It’s the iPod for books. What Amazon was supposed to deliver, but now maybe never will.

With that contrast in mind, all the publishers needed was a little push. All Apple had to whisper was, “Hey, we’ll let you set your own prices for books. You should control your own destiny. We’d love to have you. You know, $12.99 is a really good price for a beautiful color version of your amazing books. BTW, why are you letting Amazon undersell you?” It doesn’t matter that publishers make less absolute money through the agency model used by Apple—Amazon might’ve given them $15 for a book it sold for $10, but under the agency model, the seller takes 30 percent off the top. They wanted to feel in control, and that their books are worth something more. Steve gave them that, even as he’s probably got his fingers crossed behind his back.

Amazon knew what it was doing by insisting on $9.99 as the price for ebooks. A flat, easy-to-understand rate—one that’s notably cheaper than its analog counterparters—is a paradigm that works, especially when you’re trying to essentially build a whole new market. It plays into the part of our brains that like easy things. That likes the number 9. (No really, 9 is a psychologically satisfying number.) Amazon believed in it so strongly, as I said before, they sold books at a loss to keep it up. (I’m not suggesting, BTW, that Amazon would be any more benevolent to the industry than Apple. They wouldn’t.)

Price would’ve been Amazon’s major advantage over Apple too—being able to undercut Apple by setting whatever price they needed to compete would’ve been its ace in the hole against the iPad’s flashy color screen, and everything else it can do. And now that’s poofed. Apple will be able to sell you ebooks for the exact same price as Amazon. By turning the publishers against Amazon, they’ve effectively dicked the Kindle over. Why? To fill out another bullet point as to why you should buy an iPad. The real question is how long it’ll take publishers to realize that’s all they are to Apple: one little bullet point.

Comic Books Will Look Incredible on the iPad

I’d buy an iPad just to read comic books. Think I’m nuts? I probably am, but see how you feel after this first look at what Panelfly, maker of a popular comic book iPhone app, is building for the iPad.

Instead of simply scaling up the existing iPhone app, the folks from Panelfly put their heads together with the Sugarcube dev team and brainstormed. With all the talk of the iPad and how it could restore comic books to their former glory, they realized that they needed to revamp the app and make a version specifically for the iPad. This way they could take full advantage of the device’s screen size and provide a new way of purchasing and interacting with the content.

The way the Panelfly iPhone app works is that you download the app for free from the app store and then add comics to your library through in-app purchases. Stephen Lynch, CTO and designer at Panelfly, hinted that the company is currently exploring several different purchase models for the iPad version, but was unfortunately unable to elaborate even when I tried to coax out whether there’d be a subscription option.

As far as reading and navigating content on the new iPad app goes, let’s just say it’ll blow us all away. From what Stephen was able to share with me, Panelfly “didn’t want to stray too far from the native Apple UI elements, [they] wanted to create something that was [theirs] as well as a platform that gave the content the respect it deserves.” And from the looks and sound of it? They’ve succeeded.

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Be sure to click on the images in the gallery for the full-sized view. It’s worth it.

Call me a geeky comic book lover, but apps like this one are what I’m looking forward to when it comes to the iPad. The gadget won’t replace my computer, it won’t replace my TV, and it won’t replace any other device I’ve got around the house. But it will be what I sit down with when I want to catch up on some comics, magazines, journal articles, and what will be formerly known as “print” media.

Hello Amazon Kindle Touch: Amazon Buys a Little Multitouch Company

Ker-BOOM. That’s the thundering explosion of Amazon purchasing Touchco, a little company that makes incredibly cheap, infinitely multitouchable displays, and merging it into their Kindle division. Kindle Touch. It actually sounds kind of nice.

Touchco’s touchscreen tech is designed to be cheap—under $10 a square foot—using a resistive display tech called interpolating force-sensitive resistance. What makes it more special is that unlike most resistive touchscreens, it’s pressure sensitive, and can detect an infinite number of simultaneous touches. Plus, it’s totally transparent (old school resistive touchscreen layers dim brightness and dull colors) and designed to work with full color LCD screens.

You know, the kind of gorgeous screen that’s perfect for magazines, textbooks, and interactive content. The stuff that E-Ink Kindles can’t do right now, but that a certain other reader announced last week can. So! A full color Kindle Touch. Just think about it.

Like we’ve been saying: The Great Publishing War is just getting started. [NYT]

Hello Amazon Kindle Touch: Amazon Buys a Little Multitouch Company

Ker-BOOM. That’s the thundering explosion of Amazon purchasing Touchco, a little company that makes incredibly cheap, infinitely multitouchable displays, and merging it into their Kindle division. Kindle Touch. It actually sounds kind of nice.

Touchco’s touchscreen tech is designed to be cheap—under $10 a square foot—using a resistive display tech called interpolating force-sensitive resistance. What makes it more special is that unlike most resistive touchscreens, it’s pressure sensitive, and can detect an infinite number of simultaneous touches. Plus, it’s totally transparent (old school resistive touchscreen layers dim brightness and dull colors) and designed to work with full color LCD screens.

You know, the kind of gorgeous screen that’s perfect for magazines, textbooks, and interactive content. The stuff that E-Ink Kindles can’t do right now, but that a certain other reader announced last week can. So! A full color Kindle Touch. Just think about it.

Like we’ve been saying: The Great Publishing War is just getting started. [NYT]

77 iPad Updates That May or May Not Please the Critics

For this week’s Photoshop Contest, I asked you to make some improvements to Apple’s iPad. Some of these entries are definite improvements. Others? Uh, not so much.

First Place—Ron Cassel
Second Place—Jay Goebel
Third Place—Ken Grey

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iPad Snivelers: Put Up or Shut Up

It’s taken me a couple of days for me to understand the wet sickness I felt in response to all the post-iPad whining, until it finally came up in a sputtering lump: disgust.

The iPad isn’t a threat to anything except the success of inferior products. And if anything’s dystopian about the future it portends, it’s an American copyright system that’s been out of whack since 1996.

Mark Pilgrim, a man I don’t know but can easily presume is my technical better many times over if only because he is employed by Google, said this in a piece called “Tinkerer’s Sunset“:

Now, I am aware that you will be able to develop your own programs for the iPad, the same way you can develop for the iPhone today … And that’s fine – or at least workable – for the developers of today, because they already know that they’re developers. But the developers of tomorrow don’t know it yet. And without the freedom to tinker, some of them never will.

Then, John Naughton, writing for the Guardian:

For the implication of an iPad-crazed world – with its millions of delighted, infatuated users – is that a single US company renowned for control-freakery will have become the gatekeeper to the online world. The iPad – like the iPhone – is a closed, tightly controlled device: nothing gets on to it that has not been expressly approved by Apple. We will have arrived at an Orwellian end by Huxleian means. And be foolish enough to think that we’ve attained nirvana.

This noxious attitude has permeated our tech culture for the last couple of decades, from a half-decade of open-source devotees crying about Microsoft on Slashdot, on toward the last few years of Apple ascendency. It’s childish. It’s defeatist. And it shows a simultaneous fear to actually innovate and improve while spilling gallons of capitulative semen to a fatuous, dystopian cuckold wank-mare.

Stop trembling, start creating

Nerds! You’re not smarter or better than the people who just want to use your creations for their own purpose. You want it both ways: to be able to complain about the incompetency of your family when you’re asked to help them work on their computers, but to swing around the half-understood ideas of dead authors when a company actually decides to build a computer that doesn’t crumble to dust as a matter of course.

You learned to love technology by tinkering? That’s great! Please explain to me how a closed ecosystem like Apple’s will impede a curious child’s ability to explore in the least way. It’s not 1980. It doesn’t cost a month’s salary to buy a computer. And as long as it takes code to make programs, there will still be plenty of “real” computers around.

Worse, this inviolate right to tinker you claim, the oh-so-horrible future you’re trying to frighten everyone with literal think-of-the-children fearmongering, is the imagined possibility that future engineers won’t be able to create their own tools.

Well guess what? Only shade-tree tweakers give a flip about creating their own tools. Most people want to use the quality tools at hand to create something new.

Fix the law

Is the DMCA a travesty? Is it bullshit that someone should go to jail for cracking the firmware of a device they own? Of course. Only monsters would allow the curious to go to jail for exploring. Every song ever recorded, every movie ever filmed—they’re all together less important than a person’s freedom.

But you know what will fix those issues? It’s not bitching about how those stupid customers may or may not buy an iPad. It’s fixing the legal system. (Or for most of us, myself included, letting the EFF fight those battles for us.)

The number of engineers complaining about Apple’s decisions who aren’t using products of other capitalist corporations who thrive in the shadow of patent law and the DMCA approaches zero: Moan away in your Google browsers on Windows running on your copyrighted Intel processors. You’re really fighting the good fight.

Hilariously, the great open-source hope is Google’s Android, but its best apps are designed—and tightly controlled—by Google, which has used its clout to roll over countless web-based companies in a manner just as Orwellian or Huxleyan or whoever it is we’re invoking now as Apple or Microsoft. And even with the threat of the DMCA looming, the iPhone has been cracked over and over again. It’s been a tinkerer’s paradise.

If you want to walk the walk, you can follow Stallman’s lead and do all your computing on a tiny netbook, interfacing with the internet from a text console running emacs. Let me know how that works out for you. Be sure to take a picture of yourself using your Lemote Yeeloong next to the biodiesel engine you made on your handforged anvil.

Fix your product

“Now it seems [Apple is] doing everything in their power to stop my kids from finding that sense of wonder. Apple has declared war on the tinkerers of the world,” whimpers Pilgrim. Grow the fuck up. Apple has no more “declared war” on your children than Henry Ford declared war on colors besides black.

Apple is selling a product. They’ve chosen to keep it closed for demonstrably reasonable benefits. And—yes, okay!—several collateral benefits that come from controlling the marketplace that services their products.

But Apple is not the government. There’s no mandate to buy an Apple product except the call of excellence. And if you think the average persona on the street doesn’t recognize both the ups and downs of buying into an Apple ecosystem, you’re eyeing them with the typical nerd myopia, looking down your nose with the same autistic disdain you cultivated in high school. Turns out the internet you helped build as a sanctuary ended up a great place for normal folk, too.

Consider a path that will truly inspire the coming generations of tinkerers and engineers: Working your ass off to make a product that competes with Apple on every count that matters—design, ease-of-use, a simple marketplace, customer satisfaction; you know, everything—and does it with the open-source licenses and values you claim to believe in; or fight to change the broken copyright laws that demonize the tinkering in the first place.

The iPad’s Interface and Gestures: What’s Actually New (Video)

The iPad is a gargantuan iPhone, perhaps more precisely than many hoped. But, if you look closely, you can see hints of what’s truly coming next.

There are a few new scraps of gestures and interface bits, all thanks to the larger screen, which you can see sprinkled throughout the keynote video:

• True multi-finger multitouch
Two finger swipes, three finger twirls—multitouch gestures that weren’t really possible on the iPhone’s tiny screen, unless you’re a mouse. This is what people were excited about, and we only get a taste. Though, the gesture Phil uses to drag multiple slides in Keynote, using two hands, looks a bit awkward and belabored.

• Popovers
The most significant new UI element of the iPad vs. the iPhone are popovers, which you see all over the place when you need to dive further into the interface, or make a choice from a list (since blowing up lists to full screen size doesn’t make a whole lot of sense now). A box pops up, and has a list of choices or options, which might take you down through multiple levels of lists, like you see in the demo of Numbers, with selecting functions to calculate. Gruber has more on popovers, and why they’re significant, here.

• Media Navigator
In some ways, the media navigator Phil Schiller shows off in iWork is the most interesting bit to me: That’s what Apple sees as replacing a file browser in this type of computer. It’s a popover too, technically.

• Long touches and drags
Lots of touch, hold and drag, something you didn’t see much of in the iPhone. With more UI elements, and layers of them, you need a way of distinguishing what type of motion action you’re trying to engage.

These are all pretty basic, so far, building right on top of the iPhone’s established interface, but it points to the future: More fingers, more gestures, more layered UI elements and built-in browsers.

More Apps, More Problems: How the iPad Will Change the App Store

It doesn’t really matter what you think of the iPad itself, because love it or loathe it, it will irreversibly change the landscape of the App Store. Here’s how.

Apple Will Finally Have to Fix Fragmentation

Fragmentation in the App Store is a problem already. Even across devices with the same screen size, same core feature set and same product name, you find subtle differences in capability. A first-gen iPhone doesn’t have a compass, so it can’t run augmented reality apps. A second-gen iPod Touch can support mic input, while my first-gen model—purchased just a few months before—can’t. An iPhone 3GS will run a 3D game like N.O.V.A. beautifully, while a regular old 3G struggles to keep a viewable framerate playing Sonic the Hedgehog.

Part of the current problem is the lack of division between products in the App Store. Developers generally say what kind of device is supported in obvious cases—a compass-based app will most of the time be listed as 3GS-only—but there’s almost no enforcement by Apple, meaning that it’s easy to download an app that you can’t really use. It’s getting to the point that there needs to be separate sections for each device, or some kind of rudimentary search or sort parameter for filtering out incompatible software.

We’ve needed a fix for fragmentation for a while, and hopefully the iPad, being such an obviously distinct device, will give Apple the kick in the ass they need to implement one. The iPad may run all iPhone apps, but the iPhone will not necessarily run all iPad apps, so assuming downloads aren’t required to be packaged together as dual-mode iPad/iPhone apps, there will have to be a way to prevent purchasers from accidentally purchasing something they can’t use at all on their iPhone. An improved, properly segmented App Store storefront or download system is inevitable; we’ll just have to wait and see what it looks like.

Data Will Be Freed

In some iterations, the iPad is a 3G-capable device, and in all, it has a microphone. What it never has is built-in voice capabilities—that is, unless you download them. According to early reports, the new iPad and iPhone SDK has lifted the restriction on voice calls over 3G data (VoIPo3G?). Opening up voice over data services for the iPad could have a larger effect on iPhone apps than on iPad apps, since, you know, they’re for phones.
AT&T isn’t the first wireless company to allow voice over 3G data, and the iPhone is far from the first phone to support it, but for both to now be onboard with a technology that threatens a core feature of carriers’ business plans is a very, very good sign.

In-App Purchasing Will Finally Take Off

The iPad will ship with a book store, but what about all those fancy magazines? (Or to adopt their parlance, “WHITHER THE PERIODICAL?”) If print publications were placing their future success in Apple’s hands, Apple’s just handed it right back. Unlike books, which will be sold directly through an iTunes-style storefront and viewed through a common interface, magazines and newspapers will be in charge of selling their own apps, with their own interfaces, and their own business models. But this could turn out to be a good thing.

Imagine an icon on your iPad. When you tap it, it’ll open up your favorite magazine, in full color, with magazine-style formatting and interactive content. The app itself is free, but the content is not—new issues come either individually, at newsstand-ish prices, or through a subscription. They will compete with one another to provide the best e-magazine experience. Unique, miniature storefronts, selling content for anything from a single publication to an entire publishing empire: this is the kind of thing the App Store’s in-app purchase system was made for.

What’s funny about this is that in-app purchases are still App Store transactions, carried out through the same payment system and with a portion of revenues set aside for Apple. Nothing will change except the packaging, but that alone will be enough to fundamentally change the App Store economy, and how we pay for print content. (Increased dependence on in-app purchases could help stem the tide of piracy as well, but that’s another discussion entirely. Soon!)

Note: Apple may be faced with some resistance in this model, though, since magazine publishers would much rather handle billing themselves, if just for the valuable data they could glean about their subscribers.

“Apps” Will Grow Into “Applications”

Apps are small, they’re simple, they’ve got a short title. They’re like applications, but nuggetized. And that’s fine! We call software on phones by a different name than we call software on PCs, because something about the products feels different. The iPad could bridge that gap.

The SDK has been out for less than two days, so nobody has had time to really delve into the app potential of the iPad. Except, of course, Apple. Steve Jobs spent what probably seemed like too long on iWork for the iPad, a set of $10-a-pop apps that Apple fully redesigned for the iPad’s touch interface which are an order of magnitude more complex than anything on the iPhone right now. (Our friend John Mahoney at PopSci goes so far as to say these are a sneak preview of Apple’s entire future software philosophy. He could be right.)

Of course, these are Apple apps, so you’d expect them to be executed well, and to use Apple’s device to its maximum potential. But with more screen real estate, more power, serious text entry abilities and a more mature SDK at their disposal, the developers are going to give us apps of an entirely new caliber, not just a new size.

Apple Will Rule With an Iron Fist, Or Learn to Let Things Go

With iBooks, Apple is setting itself up for an awkward situation. Apple has strict (if sometimes inscrutable) rules about what types of apps are permitted, mostly concerning appropriateness of content and the safety and stability of the app’s code. The prohibition that always rubbed developers and customers the wrong way, though, is the ban on apps that duplicate the functionality of Apple’s apps, like email clients, new browsers, and by extension, alternative music stores and app stores. These are now joined by iBooks, which is unique in that its actually invading territory inhabited by preexisting apps, like Amazon’s Kindle app and indie favorites like Stanza. So what does Apple do? Do they purge Kindle and co. from the App Store, or mark ereader apps as incompatible with the iPad? The Kindle app is to iBooks what an Amazon MP3 store app would be to iTunes, all the way down to the competing file formats and DRM systems (iBooks renders a proprietary type of ePub file, while the Kindle sells books in a proprietary AZW format), so even if this would be a terribly dickish thing to do, it’s possible.

The more likely path is a continuation of the gradual erosion of Apple’s tight grip on the App Store. Along with explicit, proactive feature additions like the ones we saw in OS 3.0, Apple’s been letting more and more types of apps slide through the approval process. The Rhapsody app may not provide a plain music download service like iTunes, but it is music that you pay for, in an app that doesn’t come from Apple. you may not be able to download a browser with an entirely new rendering engine, but now you can download a cornucopia of alternative browsers that render through WebKit. Some apps can stream video over 3G now; others can broadcast voice communication over AT&T’s data network. It’s too early to presume, but if iBooks doesn’t murder its competition, Apple could be charting a course toward a more open App Store, not a more tightly controlled one.

[The iPad on Giz]

Slate Showdown: iPad vs. HP Slate vs. JooJoo vs. Android Tablets & More (UPDATED)

Everybody’s talking about tablets, especially those single-pane capacitive touchscreen ones more specifically known as “slates.” The iPad is the biggest newsmaker, but there are lots headed our way (most with built-in webcams). Here’s how they measure up, spec-wise:

Updated: We’ve added Lenovo IdeaPad U1 and Archos 9 Windows 7 edition—see below for more details.

Click on the image to view it larger

As you can see, they have different strengths and weaknesses, some of which will become more clear in the coming months as we learn more about each tablet. (That Dell Mini 5 is especially inscrutable right now.)

The iPad has the most storage, cheap 3G, the time-tested iPhone OS and its mountain of apps, and a serious amount of Apple marketing juice behind it. But it’s also famously lacking features common to the other tablets, such as webcam and multitasking (only first party apps like music and email can multitask). The Notion Ink Adam is perhaps the most interesting of the bunch, with its dual-function transflective screen from Pixel Qi: It can be either a normal LCD or, with the flick of a switch, an easy-on-the-eyes reflective LCD that resembles e-ink. Its hardware is also surprisingly impressive—but it remains to be seen if Android is really the right OS for a 10-inch tablet.

The Dell Mini 5 and forthcoming Android edition of the Archos 7 tablet are two of a kind, almost oversized smartphones in their feature sets. Is an extra two or three inches of screen real estate worth the consequent decrease in pocketability? Perhaps not. And finally, there’s the maligned JooJoo, formerly the CrunchPad, a bit of an oddball as the only web-only device in the bunch. It doesn’t really have apps, can’t multitask, and pretty much confines you to an albeit fancy browser, sort of like Chrome OS will. The JooJoo is also the only tablet here to have no demonstrated way to read ebooks.

Update: The two new additions in v.2 of this chart, the Lenovo IdeaPad U1 and Archos 9, are both unusual. The Windows 7-powered Archos 9 has been available since September, is the only slate here that lacks multitouch, and is the only one with a HDD instead of solid state memory of some kind. It’s more related to the older tablets, but there’s no keyboard, just a 9-inch touchscreen. It doesn’t even have specific apps like the HP Slate’s TouchSmart, it’s just a Windows computer.

The Lenovo IdeaPad U1 is even weirder, in that it’s actually two computers—the specs listed in the chart are for the tablet detached, but when it’s attached to its base, it switches both hardware and software. In its attached form, it’s a Windows 7 laptop with a full keyboard and trackpad, Core 2 Duo processor, 4GB of memory, eSATA, VGA- and HDMI-out, and all the other amenities you’d expect from a modern thin-and-light. We just have see what it’s like when it ships in June.

Data Sources:
Apple iPad: [Gizmodo]
HP Slate: [Gizmodo, GDGT; Tipster]
Fusion Garage JooJoo: [Gizmodo]
Notion Ink Adam: [Slashgear]
Dell Mini 5: [Gizmodo, Gizmodo]
Archos 7 Android: [DanceWithShadows, Gizmodo]
Lenovo IdeaPad U1: [Lenovo, Gizmodo, Gizmodo]
Archos 9: [UMPCPortal, Archos]

A quick word about “slates” vs. “tablets”: These are tablets, and it’s a word we prefer. The sad fact is, it’s overused. There’s no way to say “tablet” without including every godawful stylus-based convertible laptop built since 2002. (Thank you, Bill Gates!) And even the new touchscreen tablets come in single-pane and keyboard-equipped laptop styles. So “slate,” good or bad, is the more apt term.

Rest easy, iPad roamers: O2 and Orange have micro SIM orders, too

Steve mentioned in his iPad preso yesterday that he was pretty confident the company would have international data deals locked up by June or July of this year — but since the thing uses some wacky new micro SIM standard, carriers that intend to support it are going to need to get the new chips in stock after having used traditional SIMs for nearly twenty years. That makes moving your iPad around between carriers and your SIM between devices that much harder, but we’ve got a sliver of good news here: we’re hearing from a tipster with connections at supplier Gemalto that O2 and Orange both have micro SIM orders in the pipeline. That doesn’t necessarily mean that Apple is going to be trumpeting them as iPad partners with special data plans, of course — but even if they aren’t, at least they’ll have the necessary equipment ready for you if you want to use your unlocked tablet on their airwaves. Gemalto also has outstanding orders with T-Mobile and AT&T (of course), so yeah — it might be a long road, but we’re hopeful that these will start to become commonplace over the next few years.

[Thanks, anonymous tipster]

Rest easy, iPad roamers: O2 and Orange have micro SIM orders, too originally appeared on Engadget on Thu, 28 Jan 2010 20:28:00 EST. Please see our terms for use of feeds.

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